Midafro stands for :'Middle east Africa' Interactive Global Health care Exhibition, which is the fruit of the cooperation between two of the pioneer companies in the region, during the year 2011.
- The first is the Jordanian company 'Turath' for organizing exhibitions and conferences.
- The second is the Sudanese company 'Roya' for organizing exhibitions and conferences.
- The conference and exhibition of the 'Arab union of Exporters and Importers', that was held in the capital 'Amman' during 2010 with the participation of companies from 14 arab countries and a few foreign companies,
- The other oustanding achievement was the organization of the 'Sudan International Exhibition' for medical and health care 'Medica 2011', that was held in the capital Khartoum with the participation of more than 40 local and foreign companies and establishments, and which was the first partial implementation of the 'Iteractive Exhibition' idea, that is going to be fully implemented in this year's exhibition.